
Aloha Fit Experience
Charlotte spent more time managing sign-ups than growing her business. Today: a booking web page, Stripe payments, Make → ClickUp sync, and a system ready to scale to multiple cities.
View more →I audit your processes, identify what's truly slowing your growth, and build systems to fix it.
Free & no obligation
BubbleStripeClaude AIDustAirtableCursorThe Problem
It's not visible on your balance sheet. Yet, your manual and repetitive processes weigh on your daily profitability.
Your teams copy data between tools, follow up manually, and search for the right version of a file.
Piles of poorly integrated tools, data scattered across emails, Excel, and an underutilized CRM.
While you manage logistics, others automate, test AI, and gain efficiency.
Employees frustrated by their tools: that means turnover and wasted human capital.
The question isn't how much it costs to digitize your processes.
It's how much it costs you not to.
My Method
Testing AI tools but not really adopting any?
It's not a tool problem: it's a method problem.
Before choosing anything, we must map your processes, identify the real levers, and build a system that lasts.
Digital transformation or custom application: I start with a process audit or a product brief. We identify your daily challenges, constraints, and what actually needs to change, before talking tools or solutions.
Not everything deserves to be tackled first. I help you decide what to build, in what order, and with what ROI — whether it's a workflow to automate or a feature to develop.
Based on your needs, I implement the right system: process automation (ClickUp, Make, Dust…) or custom web application development (Bubble), including interface design and user flows.
Setting up a new tool isn't enough. I provide follow-up, training, and adoption support so your teams embrace the new systems and get the most out of them from day one.

Who am I?
Former project manager and product owner in investment banking, I transitioned to no-code development four years ago. Since then, I've helped several companies structure their digital tools, mainly web platforms to centralize data and increase productivity.
My dual expertise in project management and no-code development, combined with real business experience, allows me to understand your challenges before proposing a solution.
I know how to navigate technical constraints, team expectations, and business priorities.
Result: simple, robust solutions adopted by your teams.
📍 Based in Madrid · I work remotely with companies worldwide — travel possible if needed.
Let's talk about your project →My Offers
Feeling overwhelmed by your business? I help you digitally transform your activity by implementing a custom system to free you from time-consuming tasks so you can focus on your core business.
Do you have a business need that no off-the-shelf tool really covers? I design and develop your application from A to Z — UX design, no-code development, training — for a tool you master from day one.
Structure your processes and equip your teams with the right collaborative tools, automation, and AI to work more efficiently and with greater impact.
Portfolio
Explore a selection of my recent work
FAQ
Digital transformation is the process by which a company rethinks its working methods by integrating digital tools and systems adapted to its needs. It's not just about buying software: it's a progressive overhaul of your processes to gain efficiency, reduce manual tasks, and allow your teams to focus on what truly creates value.
No-code refers to tools that allow you to create applications, automate processes, or build web platforms without writing code. Tools like Make, Bubble, or ClickUp allow you to connect your systems, automate repetitive tasks, and create custom workflows — in days rather than months. It's particularly suited for SMEs and teams who want to move fast without depending on an IT department.
That's exactly what the first call is for. In 30 minutes, we review your situation, your daily pain points, and your goals. From there, I propose a clear path, no need to arrive with a detailed specification. Most of my clients had no idea where to start before we talked.
Not at all. My role is precisely to bridge the gap between your business needs and the tools. You don't have to understand how the tools work, you just have to tell me what takes up your time or blocks your growth. I take care of the rest, and I explain what I implement in a simple and actionable way.
Yes. Once the system is in place, we do a check-in to ensure everything works as planned and your team is comfortable. If adjustments are needed, we make them. My goal is for you to be autonomous, not dependent on me.
I work mainly remotely for all companies, which allows us to start quickly without geographic constraints. Occasional travel can be organized if the project requires it. If you are based in Madrid, an on-site intervention is of course possible.

A 30-minute call to understand where you are and what we can build together.
Free · No obligation
Book a discovery call →Free · No obligation · 15 minutes